This year has been anything but ordinary. With an intense election year, conflict in the Middle East, natural disasters, and the lingering effects of COVID-19, it has been a rollercoaster ride of emotions. Employers continue to grapple with the nuances of hybrid work, navigating a landscape marked by performance and economic uncertainty.

Fundraising in a crisis differs from typical fundraising because the circumstances and challenges necessitate unique, and more urgent, approaches and considerations. Whether the crisis is a war, a humanitarian emergency, a global pandemic or a natural disaster, we need to respond quickly, leading with confidence, inner strength and flexibility. Here are four key insights guiding me as I engage in emergency fundraising: